Branding is an essential element to any companies’ success, and as we rapidly accelerate into the Digital Era, it is important to examine the elements of your branding, and how it will translate into digital mediums. Relying on antiquated branding and marketing techniques can leave even the most established brands shaking in their boots, as new start-ups that are quick on their feet are dominating in the digital market.
This doesn’t mean that well-established brands can’t reevaluate their efforts and shape their marketing and branding initiatives to meet the current trends. In fact, many of today’s well respected and established brands are starting to put a heavy focus on how they will stay competitive with emerging technology shaping the way brands interact with consumers.
So what can you do to stay competitive and revamp your digital branding? These key elements will help you find success in the midst of the revolution.
Design For Digital-
In this day and age it is important that any key design elements that go into your branding are designed for digital first. Sure your new logo will need to look good on business cards and company stationary, but it is absolutely critical that it works well across multiple digital platforms including your website, mobile applications, and social media sites.
Many new companies that don’t have a strong social media presence or an on-site social media expert fall short when it comes to compelling social media design and campaigns. If you want engagement, which is the key element of social media, then it will be important to have thought-out social media campaigns that are complimented with appealing visual assets that attract potential clients and customers.
Make it Responsive-
With the advent of the handheld tablets and smart phones, consumers have a whole new way to interact with your brand online, and it’s important that your design reflect that. Responsive design ensures that your customers can interact with your brand in a fun and easy manner across multiple devices. Whether your customer is on their desktop or Apple watch, responsive design will make sure that their experience isn’t interrupted or negatively affected.
You can have the coolest, most innovative website in the world, but if your customers hate interacting with it you might as well just not have a website at all. Look at Google, one of the world’s biggest companies whose main page hasn’t changed a whole lot since its inception. The reason for this is because Google understands that if it complicates things with multiple prompts and tabs, users will go elsewhere because they want a simple search device that garners results. Your website should reflect this, and while your website should have appealing visual elements and well-thought-out design, the real key to web development is making sure that those that visit your website enjoy their experience.