We hate to break it to you but people hate your website. Okay, that may not be 100 percent true, but there are probably a few features you haven’t thought out completely, or maybe just forgot about in general. Think about it, you go and visit a website, and it isn’t mobile friendly, or it’s asking if it can login to your Facebook – we know what you’re thinking “I don’t even let my girlfriend into my Facebook, let alone some shady a** website” and you’re right, it sucks!
Leave the rookie mistakes to the amateurs and give your customers the same type of user experience you hope to receive when visiting a website. So, learn from your mistakes, find resolutions and increase your conversion rate by getting rid of the 10 reasons people hate checking you out – online that is.
1. Automatically Playing Multimedia Content When a Page Loads
We all know the feeling: You’re browsing the web and all of the sudden you’re viciously sorting through multiple tabs, trying to find the mysterious noise pouring through your headphones. There’s nothing more annoying than an autoplay ad ruining the chorus of your favorite Beyonce song, amirite?
Sure, it might seem like a good idea in theory, but 9 times out of 10 it’s probably going to frustrate users rather than engage them. Take a hint from Facebook and make your multimedia content silent until your audience decides they want to engage with it. That way, the content is still attention-grabbing, but doesn’t catch the customer off-guard.
2. Sketchy Contact Links
If your call-to-action requires people to give up a bit of their personal information, make sure your personal (contact) information is 100 percent legit. What exactly do we mean? Get rid of the ‘Contact Us’ form in lieu of contact information. While it may seem like a sure fire way to generate an opt-in email list, it’s actually one of the least valuable forms of lead generation.
If you’re dead set on incorporating a “Contact Us’ module on your site, make sure to have your telephone, fax, email, address, etc. readily available, so your customers don’t have to go on a scavenger hunt just to get ahold of you.
3. Not Including Social Buttons
Our Social Media Managers can probably attest to the fact that there is nothing more annoying than heading to someone’s site and having to hunt for links to their social profiles. Come on people! It’s 2015 and we want to stalk you on EVERY.SINGLE.PLATFORM we can get our hands on. But seriously, social media platforms like Facebook, Twitter and Instagram are one of the best ways to establish trust and credibility with your audience. Don’t act like you’ve never visited someone’s Facebook page and weren’t impressed by thousands of likes.
4. Forced Social Logins
We said it earlier and we’ll say it again, please don’t ask us to connect with our Facebook, Twitter, Instagram, etc. And if you’re absolutely forcing us to, please don’t post every single thing we do via your website, app, what have you, on our behalf. I don’t want my mom seeing who I “connected” with on Tinder. There I said it.
5. No Mobile Version of Your Website
Image courtesy of Social Fresh.
Let’s state the obvious and say that websites that don’t translate well across all mediums are seriously annoying. Since most of the time spent on the Internet is on mobile devices, it’s no wonder users abandon your site if they can’t read anything on their tablet or smartphone. This is especially true for e-commerce sites, the likelihood of a customer completing the check-out process with a sketchy looking site on their mobile device is next to none. Optimize your site for all screens and design it with your users in mind.
6. Insane Password Requirements
Image courtesy of Meme Binge.
Strong security measures on the Internet are a good thing, don’t get us wrong. But having to include symbols, numbers, mixed cases, an emoji and the blood of our first born isn’t exactly what most of us have in mind when it comes to password restrictions. But at least that variety of characters keeps us safe, right? Wrong. Studies show that these insane password complexities may not be protecting us as much as we thought they were. Yeah, we’re looking at you LastPass.
7. SEO Driven Copy
There’s no one who knows the importance of SEO driven copy more than us. Check out our umbrella company, BrightHaus if you’re looking for a little (or a lot) of help in the search engine optimization department. When it comes to copy for your website, say no to keyword-dense content made for crawlers, not humans. Google knows what you’re up to and will penalize you for these types of activities. There’s a difference between search engine optimized content and over-optimized content. Don’t write for bots, write for humans.
8. Chat Pop-Ups
Good intentions don’t always succeed. Good business intentions definitely don’t always succeed. Interactive assistance is one of those intentions. If you’re one of those people who hates being approached by a salesperson the second you walk into a store, don’t implement a pop-up chat box on your website. The last thing you want to do is annoy a potential customer by having a chat box show up in the first 15 seconds of visiting your site. Instead, wait at least 30 seconds so that the user has enough time to take in the layout and offerings of the page before the message appears.
9. Cheesy Stock Photos
Cheesy stock photos. They’re so bad, they’re good. But not for your website. Here’s what they have us asking ourselves:
Are we really supposed to believe these people work for you?
Why is everyone smiling?
Why is everyone attractive?
Why don’t I look that happy when I’m staring at my computer screen?
Am I supposed to get along with my colleagues that well?
Who knew a group presentation could be so thrilling?
WHY ISN’T ANYONE DRINKING COFFEE???
These are legitimate questions that we need the answers to.
10. WTF Am I Doing Here?
The worst offender on this list is leaving people scratching their heads, questioning how they even ended up on your site and wondering what you actually offer. Most people will be able to overlook numbers 1-9 if they’re provided with clear, concise information on what your website does and what they need to do next. Include clear headline copy, easy to read page content and one clear primary call-to-action that specifically leads visitors to their next steps.
Is there anything we missed that really gets under your skin when it comes to websites? Let us know in the comment section!